Hershey’s is an original American company, which was established in 1894. Hershey’s is the no 1 chocolate manufacturer of North America representing well known confectionery brands. The company employs 12,000 people and is active in more than 90 countries across the world. Hershey’s invests heavily in various projects related to social responsibility, both internationally and nationally, which positions them 7th on the world ranking of Socially Responsible Companies.
One of Hershey’s main goals is to further exploit their business in Europe, taking first steps in The Netherlands.
Hershey’s brands and products
Annually more than 250 mio consumers buy a Hershey product. Well known Hershey brands are KitKat, Rollo, Kisses, Jolly Ranger & Reese’s. In the initial phase of introducing Hershey’s to the Dutch market, Copar will launch Hershey’s Kisses, Pearls and Bars. These products quantify as unique with a high standard quality in an innovative packaging.
We are proud that Hershey’s chose Copar to cooperate with on the Dutch market. Reasons for Hershey’s to join forces with Copar is category knowledge, strong position on the Dutch confectionery market and a professional organisation. To Copar Hershey’s is an important pillar to fulfil its set strategy. Hershey’s adds unique brands to Copar’s current confectionery portfolio.